I joined my friend and and now client Jeff on his podcast Long Story Short to discuss some of my recent pieces, and then some.
Jeff Sirkin is the CEO of Sirkin Research, a B2B research and analysis company that specializes in demand research. They don't just provide data to businesses, but actionable insight that drives serious results for GTM, content, product, and positioning.
He was kind enough to invite me on his podcast recently.
Here's what we discussed:
How B2B marketing is not broken — it was built this way
The false enemies B2B marketers create and what the real one has always been
How B2B SaaS defied business fundamentals, and how things look in the current economic climate
The impact of Venture Capital funding and business valuations on B2B marketing
The key to developing effective marketing and copy: making yourself a local
The important distinction between capturing and earning attention
Why ‘growth at all costs’ never worked, the consequences were just delayed
The state of content on LinkedIn and Victoria’s strategy for how to win
Why creativity might be the most valuable skill in technical fields, and vice-versa
Why personal branding is overrated