PODCAST: B2B Marketing Isn’t Broken — It Was Built This Way
I joined my friend and and now client Jeff on his podcast Long Story Short to discuss some of my recent pieces, and then some.
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in the gray
Examining the not so black and white nuances of copywriting, branding, and business.
Victoria Gamlen
- Jan 6, 2023
- 16 min
The Irreconcilable Differences Between B2B and B2C Marketing
Four reasons why pulling from B2C for B2B marketing isn’t just foolish, but unfeasible.
Victoria Gamlen
- Jan 5, 2023
- 11 min
In Defense of Corporate Jargon
Corporate jargon vs. feeling corporate, how to avoid both, why “writing simply” can cost you, and why any of this matters to begin with.
Victoria Gamlen
- Dec 16, 2022
- 3 min
Writers, Your Jobs Are Safe
Unless you're not a real writer.
Victoria Gamlen
- Nov 30, 2022
- 3 min
B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2
Why privilege leads to bad marketing.
Victoria Gamlen
- Nov 3, 2022
- 6 min
"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" Positioning
And how to actually not be boring – in marketing and in life.
Victoria Gamlen
- Oct 21, 2022
- 2 min
Stop Friend-zoning Customers With Your Copy
I'm not your friend, I'm your customer.
Victoria Gamlen
- Oct 11, 2022
- 4 min
The Two Categories of Buzzwords
Not all buzzwords are created equal.
Victoria Gamlen
- Sep 14, 2022
- 5 min
There's Nothing Wrong with Gated Content
The issue is marketers having opinions on channels and tactics in the first place.
Victoria Gamlen
- Aug 11, 2022
- 2 min
B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1
Why B2B SaaS marketers being horrible at their job isn't an isolated event.
Victoria Gamlen
- Jun 10, 2022
- 6 min
Lexical Density, Why You Can't Write Like You Speak, and Why Grammar Actually Does Matter
The little known metric that disproves two widely preached copywriting tips.
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